Nearly a decade ago, posters began popping up in cities around the country with a striking image of a Muslim cameleer and the caption "Aussie" — provoking conversations at a time when racial tensions were high.
The artist, Peter Drew, wanted to challenge what it means to be, and who exactly is, Australian.
Today, against a backdrop of anti-immigration protests and sentiment across the country, his message has renewed relevance.
He says it's time to strike up another conversation, as he reprises the project for its tenth anniversary with at least six new profiles.